User Experience (UX) Development is the procedure of improving the overall experience of the users when they interact with the
application or website in order to achieve its objective to provide the maximum customer satisfaction. It keeps customers
in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring
all its components and elements appropriately to create the user flow.
The User Interface (UI), on the other hand, is the process of improving the presentation and the interactivity of the web or mobile application. It focuses on the app’s look and interacts with the users. Each screen, page, buttons and other visual elements you see while using an application is the User Interface of that application.
The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.